Pfizer & Co., Inc.

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  • Founded Date March 30, 1981
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New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill

The makers of Viagra are set to launch a brand-new ‘discrete’ type of the drug that will replace the renowned – and immediately recognisable – little blue pill.

The distinctive diamond-shaped tablets might soon be replaced by a pink, rectangle-shaped ‘wafer’ that liquifies on the tongue, meaning it does not require to be taken with water.

About half of men over 40 suffer erectile dysfunction in the UK and in 2015 there was a record 4.57 million prescriptions for Viagra on the NHS.

The drug first pertained to the marketplace in the 1990s after being invented by the American pharmaceutical business Pfizer.

It was very first established in the 1980s as a heart problem medication, however trial individuals discovered it had an unusual adverse effects – regular erections.

Now, Viatris, which owns the Viagra name and brand name, has actually obtained a trademark in the UK for the new form of the drug, Viagra ODF.

Viatris has actually already launched the Viagra ODF in Canada and marketed it as being ‘thin and discreet’ which may be preferable for many consumers.

The distinctive tablets – which can cause humiliation for some patients – has been transformed and a brand-new dissolvable type might be readily available to Brits in the next 5 years. Stock image

‘Tablets are not constantly bearable to patients and also in some cases the size of tablets may put clients off having them,’ Thorrun Govind, pharmacist and health specialist, told The Telegraph.

She added: ‘Some guys might still be finding the concept of having Viagr awkward, but I would hope that males’s health and discussions about sexual health have carried on since Viagra was very first developed.’

Ms Govind believes this new style is a ‘favorable action forward’.

The new dissolvable medication is thought to likely pertained to the UK imminently.

Rebecca Anderson-Smith, partner and chartered trade mark lawyer at Mewburn Ellis, told the paper that the trademark application is a ‘good sign’ it will be readily available within the next five years.

She explained trade mark registrations can be cancelled if they are not utilized for a continuous period of five years or more after registration. As an outcome, it appears Viatris intends to introduce the item within the next few years.

However, giving a hallmark would not ensure the ODF could be sold and it would need to be approved by the Medicines & Healthcare products Regulatory Agency initially.

It’s anticipated to cost the same as the tablet version and to be offered in the same doses.

An overall of 4.57 million prescriptions for sildenafil, more typically known by the trademark name Viagra, and other kinds of impotency drugs offered under the trademark name Cialis and Levitra, were dispensed by the health service in 2023

This follows dodgy Viagra was discovered to be Britain’s biggest fake drug after more than ₤ 6.2 million of phony blue tablet were seized by UK regulators in 2023.

More supplies of the erectile dysfunction drug were discovered than knock-off variations of painkillers like morphine.

Health authorities said online sellers flouting guidelines lagged the counterfeit products with most being imported from nations like India without a proper licence.

Data, from UK regulator The Medicines and Healthcare items Regulatory Agency (MHRA), show 2.6 million dosages of sildenafil, the generic name for the medication best known as Viagra, were seized last year.

Another half-million dosages of tadalafil, another erectile dysfunction drug offered under the brand Cialis worth ₤ 1.2 million were likewise taken.

While all medications carry potential negative effects drugs from undependable sources may either not work or bring extra ingredients or impurities like heavy metals or other drugs that might be dangerous.